From MyVivereSkin, with solidarity.
Founder & CEO, MyVivereSkin
Hi, I’m Johanna Sfreddo.
As many of you know, I was born in Venezuela before becoming an American citizen. My roots, my language, my first memories and the women who shaped me all come from that land. And today, my heart is heavy.
On June 24, Venezuela suffered a devastating earthquake that left entire communities shattered — lives lost, families displaced, and a nation once again struggling to breathe under the weight of tragedy.
I may no longer live there, but my soul never left.
This isn’t just about a homeland. It’s about human lives. And it’s about what we choose to do when those lives are in crisis.
What We’re Doing — and Why
At MyVivereSkin, we believe in skincare that heals more than just the surface.
And that belief must extend to action.
That’s why, starting today, 100% of profits from our product sales will go directly to verified relief efforts in Venezuela — specifically through the GoFundMe campaign here, which is actively delivering food, water, shelter and emergency care to those affected.
This isn’t a donation drive. It’s a declaration of responsibility.
Because business can wait.
But compassion can’t.
To Our Community
We will not use the phrase “back to normal.”
There is no normal in grief.
There is only careful continuation, respectful presence, and real help.
So instead, we say:
- We are restarting some operations to continue serving you — not to forget, but to stay useful.
- We come back with respect, fully aware of what our community is going through.
- Recovery takes time, and we are here — not just watching, but walking alongside.
How You Can Help
🛍 Purchase anything from our store — every order becomes aid.
📣 Share this campaign with your friends and family.
💬 Talk about Venezuela. Name the pain. Let silence not be part of the damage.
We will be posting updates and receipts of everything sent. Transparency matters.
Closing Words
In Venezuela we say, “El que tiene más, ayuda al que tiene menos.”
This month, that’s not just a saying — it’s our commitment.
To every Venezuelan hurting:
We see you.
We grieve with you.
And we’re sending more than thoughts.
With all my love and unshakable solidarity,
Johanna Esfredo
Founder & CEO, MyVivereSkin